Razer turned heads (and stomachs) at CES 2026 with Project AVA, a 5.5-inch 3D hologram desk toy starring Kira, the thigh-high-booted "waifu" who's always watching your every move.
Project AVA Lowdown
This glowing cylinder hides an HD camera, mics, and RGB flair, beaming holographic eye candy with real-time expressions, lip-sync, and creepy eye contact. Powered by Grok AI, Kira dishes gaming strats, outfit roasts, screen peeks, or "wellness" nags – swap her for buff Zane, Faker clone, or a floating orb if the anime vibe's too much.
Among the character options is “Kira”, a flirtatious anime-inspired persona that many CES attendees and tech media described as a “waifu” hologram. While other avatars include a tattooed gaming wingman and licensed esports figures like Lee “Faker” Sang-hyeok, Kira quickly became the focal point of both fascination and criticism, with some observers labeling her presence unsettling or inappropriate for a mainstream tech product launch.
Cool tech? Maybe.
Unnecessary? Absolutely.
Creepy? The timeline has decided.
Welcome to the future—she’s holographic, anime, and judging your K/D ratio.